CASE STUDY

Speaxlab 2.0
Brand & UX/UI Design

Speaxlab is a conversational language platform designed to help people move from understanding a language to actually using it.

Most tools optimize for recognition. Speaxlab focuses on expression. It creates an environment where users respond, experiment, and build fluency through real interaction rather than repetition.

    • There is a persistent gap between understanding a language and speaking it.

    • Many learners consume content regularly, recognize vocabulary and grammar, and follow conversations with ease, but struggle to respond in real time.

    • This happens because most platforms prioritize passive input and avoid real conversational pressure.

    • As a result, users build knowledge without developing the ability to express it.

    • Speaxlab reframes language learning as a process of use, not study.

    • Instead of lessons, users engage with, real content and contextual prompts

    • The system adapts to the user’s interests and responses, creating a space where language emerges through interaction.

    • The focus shifts from getting things “right” to being able to say something at all.

  • The product is built around a continuous loop:

    Engage → Respond → Continue

    • Users discover content aligned with their interests

    • They reflect and respond through short tasks

    • They practice speaking through guided interaction

    • The system adapts and builds on previous input

    AI supports this flow by:

    • generating content and prompts

    • processing speech and text

    • responding contextually

    • identifying patterns over time

who is it for

Speaxlab is designed for learners who have moved beyond the basics but feel stuck.

People who:

  • understand more than they can say

  • feel hesitant speaking

  • want practical, real-world language use

  • Portrait of a young woman with wavy black hair and a subtle smile, wearing a black top, an olive green jacket, and a silver necklace with a small pendant, against a plain gray background.

    Persona 1

    The Passive Consumer

    Consumes podcasts, shows, and content daily but rarely speaks.

    Needs:

    Low-pressure speaking opportunities and ways to activate existing knowledge.

    Pain point:
    “I understand everything, but I can’t respond naturally.”

  • A person with short hair, wearing a white t-shirt, has a arm tattoo and is holding a paintbrush to their face while looking to the side, in a room decorated with hanging shiny, colorful fabrics.

    Persona 2

    Jordan (The Performer)

    Age: 33

    Occupation: Drag Performer and Content Creator.

    Pain Points: Needs a versatile voice for performances while seeking tools to experiment with gender expression.

    Goals: Expand vocal range for both masculine and feminine tones to use creatively in performances.

    App Use Case: Leverages advanced exercises and offline resources to train between gigs.

  • A woman with short gray hair wearing a black blazer over a white shirt, sitting at a table during an interview or discussion. She has her hands clasped and appears to be speaking or responding to someone.

    Persona 3

    Alex (The Mentor)

    Age: 45

    Occupation: Speech-Language Pathologist.

    Pain Points: Wants a reliable tool to supplement gender-affirming therapy for clients.

    Goals: Provide a supportive app that clients can use for at-home practice between therapy sessions.

    App Use Case: Regularly recommends Soniq to clients and participates in the app’s community forums for expert-led discussions.

how it stands out from the competition

Gender-Affirming Focus
A specialized tool designed explicitly for users undergoing gender-affirming voice transitions.

Cutting-Edge Pitch Analysis
Real-time feedback and analytics to track progress and fine-tune results.

Personalized Training Plans
Adaptive learning tailored to each user's goals, skill level, and natural voice.

Supportive Community
Built-in forums and mentorship options that foster a sense of belonging and encouragement.

Empowerment-Driven
A safe, inclusive space prioritizing user privacy, comfort, and emotional well-being.

key functionalities of the app

A person with curly hair looking at a smartphone screen displaying the words 'speak your truth' on a blue background.

Voice Training Modules

  • Beginner, intermediate, and advanced plans to align pitch, resonance, and intonation with user goals.

  • Specific exercises for feminizing, masculinizing, or neutralizing the voice.

Real-Time Pitch Analysis

  • Visual feedback on pitch, tone, and resonance to help users self-correct.

  • Long-term tracking to measure improvement and milestones.

Customizable Goals

  • Goal-setting tools for weekly progress (e.g., "Raise my pitch to a more feminine tone").

  • Personalized reminders and motivational prompts.

Community Support

  • Peer forums to share progress and challenges.

  • Expert-led Q&A sessions for tailored advice.

Privacy and Accessibility

  • Option to train in private mode for maximum discretion.

  • Offline access to exercises and tutorials.

Resource Library

  • Educational content about vocal anatomy, breath control, and warm-up techniques.

  • Stories and advice from users who have successfully transformed their voices.

brand design

A smiling woman with long dark hair, wearing sunglasses on her head, at a beach. On the lower part of the image, there is a pink section with text promoting a voice training app, including color options and font styles.
A smiling young woman with braids and gold earrings sitting on grass outdoors, wearing a colorful athletic outfit, with orange and blue sports shorts, and the text 'sionq, speak your truth' overlaid.

mockups